My passion for innovation, research, cognitive systems design, and teaching comes from three sources - intellectual curiosity, an entrepreneurial mindset and the drive to create an impact. I pursued Master's degree in Computer Science in Australia and a PhD in Systems Engineering in the UK. I have leveraged and exploited software technology to solve a range of complex problems in various sectors for the past 20 years.
As a Cognitive Systems Engineer, I use interdisciplinary principles with dynamic framework, which enables me to see the "bigger picture" and design all crucial aspects of human-to-machine communication, in order to deliver natural or artificial information processing.
I am interested in bridging the gap between user/customer, data and implementation. You can browse through my website to learn more about my expertise. Contact me to discuss.
WhyCookFood revolutionises food industry by bringing community together with home-cooked meals.
CISDA is a systems integration process helped to build decision support systems using ubiqutous internet of things IoT.
Mobile decision support system for cardiac patients self-management with a medicine timer for maintaining health and wellbeing.
TechEL is a technology enhanced learning system to promote game-based learning for primary school children.
Wireless mobile payments using Near Field Communication (NFC) for supermarket and train tickets.
Mobile biometrics service for banking to authenticate customers to confirm their banking transaction.
An automatic SMS texting service for buyers to get property details while driving around the street.
A mobile and online real estate service developed to reduce efficiency from 10-15 days to 1 hour.
MobStock was aimed at leveraging businesses through an easy to use mobile application service for checking stock.
Help people to discover and save on 100s of great deals from their local merchants in an online marketplace.
Applied CWA to complex systems in healthcare and public sector to extract and synthesise the process into a model to capture the high-level systems view and inform requirements for the design.
Understand human decisions ranging from routine ill-structured problems to ambiguities. Identified the functions, attributes and drives for modelling decision making in banking, healthcare, eCommerce and public sector.
Strategic analysis to uncover various courses of action people use in performing certain tasks to develop appropriate guidance. Understand user and map the competencies of people and system contraints.
Applied EID for interface design of complex sociotechnical, real-time, and dynamic healthcare systems. This is currently being used in autonomous vehicle design.
Develop strategic goals and priorities for complex issues. Use techniques of operation quality and organizational analysis to improve performance.
Write strategic documents and deliver presentations to internal and external business leaders. Lead strategic planning & decision-making.
Compare and analyse internal practices and performance trends with industry practices and educate leaders.
Assess and differentiate data sources for validity, reliability and credibility. Track and synthesize systemic benchmarking trends.
Implement user analytics and customer analytics in multiple projects to reduce cognitive errors such as confirmation bias.
Descriptive Analytics using automated data collection, qualitative and quantitative methods to examine customer data and visualise data.
Use extensive tools for reporting on data across teams and business units using modeling tools, such as regression analysis to estimate relationships among variables to predict future user behavior.
Apply A/B and multivariate testing to analyze hypotheses and streamline the user journey by testing new forms, text, images, scenarios and workflows.
For keynote, commercial, industrial, business talks, entrepreneurial talks and speaking engagements, please contact me. Here are some of my scientific presentations.
As a serial entrepreneur, I bring in lessons from my failures and other case studies to provide entrepreneurs with essential tools and strategy for success. I have receveid excellent feedback.
This high-level talk is aimed at systems engineers and systems designers to positively address the gap between human and systems. Tools like systems mapping and journey tool, and concepts like complexity and scale will deepen your understanding.
Tailored 1-5 day online/ onsite training on Cognitive Systems Design, Cognitive Systems Engineering, Human Systems Integration, Work Domain Analysis, Competency & Knowledge Presentations.
Case studies, modelling, simulation and design with a joint understanding of theory and practice.
Ongoing support and consultation is provided to ensure that the systems are designed using appropriate theory and modelling tools.
Organised 20+ medical camps in India for more that 1000 people along with Telephysiatric care.
Have been doing three peaks walk for more that 8 years in support of charity organised by SEWA.
Active volunteer in promoting and registering stem cell donors for Cancer patients.